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Pirelli PZero is a premium emotional sportswear brand driven by technology, inspired by Pirelli’s roots and contemporary collaborations.
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a day at the races
pirelli pzero
”WaterProof Rain” by Pirelli Pzero live on Fresh Intelligence
“What is essential is hidden, but it’s the functionality that really counts. Concealed colorful rubber membraned outwear protects the wearer, answering a need for both soft silhouettes and human-scale performance.”
To watch the full film click through:http://imaginefashion.com/fresh-intelligence/waterproof-rain
(via negrifirmanpr)
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