Pzero @ Pitti Uomo
The new Spring-Summer 2013 collection was presented at Pitti Uomo. Shoes, bomber jackets and polo shirts, all inspired by the world of racing.
Oversized logos, colour contrasts, racing themes, patches, pin-up girls and iconic references to motor racing in the 1980’s.
This is the collection PZero presented at the 82nd edition of Pitti Uomo in Florence that was completely inspired by motorsports aesthetics.
First and foremost, the shoes. The Rex Sneaker, the most important line of shoes in the PZero collection was presented in a wider selection that is bold and high performance enriched with the signature elongated P in metal or embroidered along the sides.
The sole is in white or coloured rubber and was directly injected onto the upper bears Pirelli PZero’s tire radial print. Followed by the new line, Motorsport: driving shoes in fabric or crosta suede with a moulded heel and reinforced toe and heel. The sole is a 3-layered rubber tread.
To strengthen the idea of the competitive world of motor sports, Pirelli PZero lowered a paddock inspired by Pirelli’s hospitality area used for motor sports competitions around the world into the Fortezza da Basso, in the middle of the Cortile della Ghiaia. Outside, girls with umbrellas recreated the atmosphere at the start of a race.
In a garage-workshop, tools and motorcycle tire rims shared the space with shoes, ultra-colourful racing polo shirts, the new Biker Jacket, perfect for riding motorcycles, and with the Box Jacket, a piece dyed rubberised wind shielding jacket.
Last but not least, t-shirts embellished with graphics inspired by Pirelli pin-up girls from the 1950’s, re-interpreted by the American artist and illustrator, Adam Hayes.